Transform Your Brand
with Modern
Design & Digital Impact
I am Les Gardner, a Hybrid Senior Designer and Digital Designer —> Your Growth Partner. Crafting data-driven brand experiences is what I do for B2B, B2C, and Fortune 500 clients, built to deliver measurable ROI — and outcomes that direclty translate to revenue.
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Event Experiential Design
High Impact Conferences
Results: The strategically designed environment was a cornerstone of a campaign that contributed to a 42% increase in attendance.
Modern Podiatry Websites
Building credibility
Results: New designs achieved a 20% reduction in bounce rate leading to a significant lift in appointment conversions.
Eyewear Ecommerce Launch
Kickstarter Ecommerce
Results: Delivered a massive 238% growth in ecommerce conversion rates and a 42% increase in Average Order Value (AOV).
Social Media Campaigns
Visual-first Posts
Results: Generated a staggering 705% social growth, with content achieving 1.2 Million views and driving 6,700 click-throughs to the website within a 24-hour period.
design that performs.
design that converts.
Partnering with brilliant, ambitious business owners, the 'go-getters' who are ready to transform their potential into measurable growth.
services
Creative solutions that connect, engage, and convert —across digital touchpoints.
Hybrid Design
The most powerful designs don't start on my screen; they start in our conversation.
Strategy
This consultative approach is what transforms a simple brief into a strategic plan that delivers.
Digital Campaigns
Digital design, social, ads, landing pages —you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
Messaging
AI-powered, data-driven, and dripping with personality. I architect dynamic newsletters, triggered campaigns, and interactive narratives that don’t just land in inboxes —they ignite them.
mission
An ideal day is spent not just designing, but consulting. It's diving deep into your business idea, understanding your vision, and then building the brand systems and digital presence that makes it a reality. It's the strategic conversation that turns a 'what if' into a 'what's next.'
My most fulfilling work isn't defined by a client's size, but by their drive. It's helping the local hero evolve into a regional powerhouse, and ensuring the steady traditional player learns to speak a fresh, current language.
If you have a vision and need a partner to build the bridge to get there, you're my ideal client. Let's talk.
rESPONSIBILITIEs as a consultative partner
The most powerful designs don't start on my screen; they start in our conversation. My process is built on a deep partnership. I become an extension of your team, investing the time to truly understand your goals, your customers, and your challenges.
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omnichannel?
More Like
Omni-awesome.
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
Digital design
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project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
Wireframes
for pixel
perfect magic.
I don’t just design screens —I engineer unforgettable digital journeys. From conversion-optimized funnels to marketing-aligned redesigns, every click is crafted to engage, delight, and convert.
web design
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project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
Emails That Sell,
not just send.
AI-powered, data-driven, and dripping with personality. I architect dynamic newsletters, triggered campaigns, and interactive narratives that don’t just land in inboxes —they ignite them. Open rates go up. Boredom goes down.
MESSAGING
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project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
A Visual
DJ spinning
Color systems
that pop
Typography with attitude. Layouts so sharp they could cut glass. I define —and defend —your brand’s vibe across every pixel and print piece. Consistency is king, but charisma is the kingdom.
graphic design
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project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
Digital
Asset mvp
Keeping chaos at bay with a military-precise asset library. Tagged, organized, and ready for battle —so creatives spend less time searching and more time making it happen. Think of me as your brand’s Google, but with better aesthetics.
resources
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project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
project name
Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.
Transformation Packages
Strategic Design, Scaled for Growth. Yes, my services are absolutely for business owners like you. I offer tailored packages and project-based engagements to fit your ambition and budget.
238% Growth in Ecommerce
The Brand Power-Up
For businesses ready to make a splash with a new identity, key marketing assets, and a clear strategy.
27+ Federal and State Agencies
The Digital Presence Overhaul
To transform your website and social media into a 24/7 sales engine.
20% Reduction in Bounce Rates
Fractional Design Leadership
Act as your part-time creative director, providing ongoing strategy and design for your evolving needs.
markets & projects
XXX zdd NEW COPY HERER My bold ideas take shape. No bland concepts here — just unapologetically fresh thinking, designing big picture campaigns that connect emotion, culture, and commerce.
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AGENCIES ADVERTISING
Epsilon, Carling, Lambesis, GMMB (Fleishman Hillard Omnicon Group)
AGENCIES FEDERAL
Farm Credit Administration (FCA), Nonappropriated Fund by Department of Defense (NAF DOD), National Highway Traffic Safety Administration (NHTSA), Federal Emergency Management Agency (FEMA), Council Occupational Safety Specialist (COSS), American Council of Life Insurers (ACLI), Department of Defense, Federal Globe (DOD FC)
LIFESTYLE, BEAUTY & SKINCARE
Stila, Smashbox Cosmetics, Nordstrom Direct, Sephora, QVC, Bloomingdales, Ulta, Debenhams, Beauty.com/Walgreens, Estee Lauder Inc, Michael Kors Cabezon, Porsche Design Beverly Hills, Naked Princess, John Thomas, Veronica's Jewelry, Dior Beverly Hills, Wig Pro & Wella, Physician's Formula (PF), SkinMedica, DeVita, Novo Solutions MD, Hollywood Retail, Icon Shoes, Shoes.com/DSW, Bella, Bliss, SkinCeuticals, Laura Mercier, Nicole by OPI, Mercedes Benz Fashion Week, Tokidoki, Petro Zillia, Allure, InStyle, Elle, Lucky, Oprah, Tori Amos, Pussycat Dolls
TECH, SPACE & ENERGY
Emergency Broadband Benefit Federal Communications Commission (EBB), Breakthrough Energy, Environmental Defense Fund - Methane Satellite (MethaneSAT), Fuel Cell and Hydrogen Energy Association (FCHEA), MarineSync SaaS, Southern California Edison (SCE), Chan Zuckerberg Initiative Symposium (CZI)
EDUCATION, PUBLIC & CHARITY
Gates Foundation Early Learning, Nonappropriated Fund (NAF), Excellencia in Education (EE), Linda Vista City Council & San Diego Unified School Board, Princeton University State Health and Value Strategies (PU SHVS), Feeding Charlotte, Ordo Fratrum Minorum (Friars Minor), San Diego Democrats, San Diego LGTB Center Council, Escondido Police Department
FINANCIAL, FINTECH & INSURANCE
Asset Marketing Systems Insurance Services - Field Marketing Office (FMO, Financial Advisors), Advisors Excel Financial Services, Madison Avenue Securities and Advisory Services FINRA/SIPC, Veritas, American Council of Life Insurers (ACLI)
MEDICAL, HEALTHCARE & PHARMA
Omera, My PH Plus, California Healthy Davis Together (CA HDT), Kaiser Permanente, Missouri Foundation for Health (MFH), American Association of Retired Persons Pharmacy (AARP Rx), Aces Aware, Maryland Health Connection (MHC), Maryland Health Benefit Exchange (MHBC), Consumer Healthcare Products Association (CHPA), U.S. Department of Health and Human Services (HHS), Packard Health, Federal Public Health Service (FPHS), Robert J Joseph, DPM, Dr Jays Relief, State Health and Value Strategies (SHVS), Washington State Department of Health (WADOH), Centers for Disease Control and Prevention California (CDC CA), Legere Compound Pharmacy, Bayer
EVENTS, EXPOS & CONVENTIONS
Aesthetic Vizion & Freeman Events, Urban Land Institute in Dallas & Toronto (ULI), American Association of Neurological Surgeons (AANS), Global Business Travel Association (GBTA), Institute of Food Technologists Chicago (IFT), Gold's Gym, MTV & General Motors, Twentieth Century Fox Television Distribution, San Diego Wine Show, International Mr. Leather
REAL ESTATE & ARCHITECTURE
Link Architecture - Charlotte, W2W Sport, Keco Pumps, Better Homes & Gardens Real Estate (Louskou Partners), HomeSmart, Leonard Ryden Burr, Rayborn Luxe Homes, Paul Budget Tree Trimmers, BASF Agriculture Flowers Plants
FOOD & BEVERAGE
American Beverage Association- BalanceUS ( ABA), Coca-Cola Rewards, Fuze Iced Teas with Mr. T, Gold Peak Coffee & Tea, Dasani Water, Honest Tea, Subway, Bon Appetit, BGreen Foods, BarleyMash, Gingers, Uptown Tavern, West Coast Tavern, True North Tavern, Toscana, Bite Me, 2Good2B Bakery, Lulu's, Sandbar Sports Bar + Grill, Full Moon Drive-in, Mogl App
NETWORKS & PUBLISHERS
Kargo, Pix Fusion, Vessel, Vevo, Hello World, Mode, Undertone, MediaBrix, Ibotta, Thinknear, Thrillist, Pandora, Spotify, Xbox, Hearst, Glamour, Conde Nast, Yahoo!, Food Network, People, Real Simple, Google & Google Display Ads
PROMO PARTNERS & COLLABS
ADD
Ready to energize your business?
From intuitive interfaces to strategic system overhauls, my work directly translates into significant revenue increases, cost savings, and market leadership for clients.
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