FOCUS: Making the Digital World Feel Human

→ Dream Wild
→ Solve Smart
→ Make Iconic

Hi, I’m Les Gardner.
Creative Lead & 
Digital Designer.

My specialty: blending emotion and strategy to create human-centered digital experiences for brands who want to stand out.
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DESIGN ETHOS

At the core of every digital experience — I craft a clear intention: connect emotionally, engage meaningfully, convert purposefully — with maximum creative impact.This ethos drives everything I create — from display campaigns and e-commerce ecosystems to modern email design and omnichannel digital experiences.

01

Connect

Connect

Rooted in cultural relevance and emotional intelligence, my work builds instant visual and thematic resonance with target audiences.
02

Engage

Feature two

Strategic storytelling and intuitive UI UX design compel action without friction — across 20+ digital touchpoints.
03

Convert

Feature three

Every asset is crafted with conversion in mind, blending design aesthetics with data-informed performance.
04

Maximum Impact

Feature four

My goal is always the same — high-performing creative that delivers business results without compromising bold, brand-defining design.

RESPONSIBILITIES

Where Strategy Meets Swagger

Omnichannel? 🚀
More Like
Omni-awesome.

Digital design, social, ads, landing pages—you name it, I’ve designed it. Bold visuals, razor-sharp brand consistency, and interactions so smooth they feel like digital silk.

Wireframes →
Prototypes →
Pixel-Perfect Magic.

I don’t just design screens —I engineer unforgettable digital journeys. From conversion-optimized funnels to marketing-aligned redesigns, every click is crafted to engage, delight, and convert.

Emails That Sell,
Not Just Send. ✉️

AI-powered, data-driven, and dripping with personality. I architect dynamic newsletters, triggered campaigns, and interactive narratives that don’t just land in inboxes —they ignite them.

Open rates go up. Boredom goes down.

A Brand’s Visual DJ. 🖌️

Color systems that pop. Typography with attitude. Layouts so sharp they could cut glass. I define —and defend —your brand’s vibe across every pixel and print piece.

Consistency is king, but charisma is the kingdom.

Digital Asset MVP. 📦

Keeping chaos at bay with a military-precise asset library. Tagged, organized, and ready for battle —so creatives spend less time searching and more time making it happen.

Think of me as your brand’s Google, but with better aesthetics.

IMPACT MACHINE 🚀

I create big-picture campaigns that connect emotion, culture, and commerce across 20+ digital touchpoints. Creativity sparks the idea. Inspiration fuels the system. Expression brings it to life.

Digital Dynamite

Impact Toolkit of Mass Creation💥

Stop Scrolling. Start Engaging. I turn passive viewers into active participants with thumb-stopping visuals and dopamine-driven design.

Content That Moves Needles (And People).

High-Impact New Media

Inspiring action isn’t luck—it’s strategy. I craft scroll-stopping, thumb-freezing, "And Yes"-inducing content for the digital age.

Mass Appeal, No Fluff

High-Standard
Mass Media 📢

Scalable? Check. Sleek? Absolutely. Mass media that doesn’t just reach audiences—it resonates with them. When millions need to see it, it better be flawless. I craft mass media that looks bespoke—even when it’s everywhere.

Social-First Storytelling

Shared New Media 📲

Landing pages that convert. Social posts that rack up shares. AI apps that feel human. If it’s shareable, I’ve optimized it.

Print That Pops

Traditional Mass Media

Direct mail that demands to be opened. Magazines that live on coffee tables. Collateral that doesn’t just exist—it performs. 📲

Words That Don’t Just Talk—They Sell

Persuasive Messaging ✍️

Direct mail that gets replies. Newsletters that get clicks. Social narratives that stick. Every word has a job, and that job is conversion.

1+1 = 10.

Promo Partners  + 
Brand Collabs 🤝

Teaming up with retailers, agencies, and networks to create campaigns that don’t just reach wider audiences—they own them.

29 Projects. Zero Panic. Endless Results.

29 TIMELINES 🛠️
→ 8 EXTENSIONS
→ 0 MELTDOWNS

When timelines collided like asteroids, I became NASA—tracking, optimizing, and launching every damn one on schedule. (And yes, they kept extending my contract. Eight times. 🚀

SCOPE: B2B, B2C, CPG, DTC, Gov: From viral CPG campaigns to 30+ government agencies (health reform, environmental protection, administration, political communications, social issues, community services, education).